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Shrink Sleeve Design Guidelines – Crystal Vision Packaging

The Dieline – Your Key to Success

The first step to a successful shrink sleeve project is to request a dieline from CVPS. The dieline is custom-sized to your product and will serve as the design template for your project. A sample container is required in order for CVPS to produce a custom dieline for your project. Your sales rep. can instruct you on submitting your container to CVPS.

HOW TO USE THE DIELINE

The dieline is provided as a PDF file that you can import into your design software and use as a template. This dieline should be placed on a separate layer from your artwork. The dieline is always provided at 100% of actual size and should not be reduced or enlarged.
The dieline contains the following information:

A Layflat Size

This is the finished width of your sleeve after it is seamed. The vertical lines of the layflat are where the sleeve will be folded. These folds can be moved horizontally across the sleeve but must remain at least 20 mm from the seam of the sleeve.

B Cut Length

This is the height of your label and includes the 2mm area of clear at the top and bottom of the sleeve.

C Unseamed Width

The flat, unseamed web width of the film

D Seam Overlap

This area will be covered by the overlapping film from the opposite side of the sleeve. This area can include a background image, but should not include any important copy.

E Fold Locations

The Layflat can be moved either left or right to accommodate your design, but this distance must be more than 20 mm from the seam. To maintain the layflat size, the fold lines must remain the same distance apart if moved.

F Clear Area

In order for the sleeves to be cut from the rolls on which they are produced, there must be a clear area between each repeat on the roll. The resulting 4 mm of clear space between each repeat allows the sleeves to be cut accurately.

G Project Specs

This area is used for listing the project specifications

H Ink Swatches

All ink colors must be designated with a swatch. Add or remove colors as needed. Remember to designate all spot colors. On clear film, opaque white ink is required to print opaque colors. Swatches for all Pantone spot colors, metallic inks, varnishes, and adhesives should be included.

I Proof Approval

This area is used for your approval of the proof that CVPS will provide prior to your sleeve being printed. A signed copy of the proof must be returned to CVPS before any printing can begin.

J Safe Area

This area (shown in green) is the safe area for your copy. Avoid placing important copy outside of this area. The background image can extend to the seam edges and clear areas as shown by the pink area. Items should not extend beyond the red lines. No bleed is required. Avoid placing barcodes and important copy on the layflat folds.

PLATES / SPOT COLORS

You are limited to 10 total plates for gravure printed sleeves. This includes CMYK Process Colors, Pantone Spot Colors, Metallic Inks, Opaque White, Varnishes and Adhesives. Use SWOP standards for process colors and Pantone (PMS) Coated Solid colors for a spot. Show all colors used as swatches on the dieline. If white ink is used as a flood of the entire print area, no white layer is needed.

If white is used other than a flood, use a contrast in g color to show white ink coverage on a separate layer. Clear areas should also be shown in a contrast in g color on a separate layer. Be sure color mode is set to CMYK, not RGB.

DESIGN/LAYOUT APPLICATION SOFTWARE

Adobe Illustrator CS6 (.ai) is the preferred application for designing your shrink sleeves. We can also accept CorelDraw EPS files,
hi-res PDF files, QuarkXPress files, and Adobe InDesign files with some limitations. Adobe PhotoShop is NOT an acceptable format for use in printing sleeve s. It is, however excellent for editing photographic images that may be used on sleeves, but it should not be used for anything that contains type or vector graphics.

Submit files as Illustrator CS6 Ai files whenever possible e. Submit a PDF proof of your artwork also.

PLACED IMAGES

Place images as 300 dpi, layered PhotoShop PSD when possible. DO NOT EMBED IMAGES. Include placed images with the art files. Use Bitmap (1-bit), Grayscale (8-bit), RGB (8-bit), or CMYK (8-bit) modes only.

TYPE

Convert ALL type to curves (outline). If type changes are anticipated provide all font files with a non-outlined document. Use Sans Serif typefaces for small text. Avoid use of small script fonts that have fine serifs and swashes.

POSITIVE TYPE

All positive type must be 6-point or larger for solid (single-ink) and 12-point or larger for CMYK process type. Limit CMYK build type to 3 process colors or less. Consider using sans-serif fonts for type smaller than 10 -point.

REVERSED TYPE

All reversed type must be 6-point or larger and boldface or heavier. Type that is thinner than boldface must have a 0.2 pt stroke added. Reversed type smaller than 12-point can only be reversed from one color and sans-serif only. No CMYK process type smaller than 16-points. Small reversed type(> 6 pt.) can be reversed out of spot colors or spot colors can be used to outline the text.

COLORS

Remove all extra colors from the Adobe Illustrator Color Palette. Use only CMYK colors or Pantone. Coated Spot Colors. Be sure all spot colors are set as SPOT and not CMYK. Do not use RGB colors.


BARCODES

UPC codes and barcodes should be rotated so that the bars of the code are horizontal on the sleeve. This will help eliminate scanning errors caused by distortion when the sleeve is shrunk to the container. Barcodes must be backed by opaque white and the bars must be black (K) only. Barcodes must be vector artwork (lines and curves) and not bitmap image s. Barcodes can be reduced up to 80% and bar height can be reduced as needed.

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How to make your product stand out on the shelves?

Crystal Vision Packaging can help you make your product stand out on the shelves and gain a market share by using custom seamless printed shrink labels. We have been helping our customers with our expertise in this area for over 30 years.

Custom made printed shrink sleeves will help you create attractive visual appeal for your products and increase sales over old-fashioned pressure sensitive labels. CVPS has been working with its customers over 3 decades to accomplish their needs to appeal to the larger crowds by using vibrant, colorful, attractive shrink sleeves made to our customer’s specific needs in packaging.

Our services in this area will be individualized customer service with competitive low cost, high quality and shorter lead times.

There are many advantages of custom printed shrink sleeves:
⦁ Appealing graphics and artwork may cover the full surface of your container or bottle
⦁ Far more durable than adhesive labels
⦁ Using entire container allows you to provide more information about your product
⦁ We can print on a variety of materials some of which are: bio-degradable and recyclable
⦁ You can combine the need for product labeling, tamper evidence
⦁ You can add Perforation for easy removal
⦁ You can use up to 9 colors
⦁ You can use Digital or Plate printing

What can Crystal Vision Packaging (CVPS) do differently to help customers with the custom printed labeling process?

⦁ We can help you select the right material for your product
⦁ We can make sure the shrink sleeves are sized properly for your bottle
⦁ We can help you design graphics
⦁ We can make sure the artwork has been designed to conform to your bottle/container shape
⦁ We can make sure that your artwork is production ready and will not have printing and application issues.

Digital vs Plate (Rotogravure) Printed Shrink Sleeves. Which one is right for your product?

Digital Printing: Most of our customers who are interested in digital printed shrink labels are getting ready for a Trade shows, sample, and special promotions or testing the market with a new product.
There are no plate costs on digital printing. You can still achieve the look that you would get from plate printing. Digital printing will help reducing cost for low quantity short runs. We recommend digital printing up to 10,000 pieces depending on the size of the sleeves.

Plate (Rotogravure) Printing:

Customers who have high volume will need Plate printing over Digital printing. This option will also create excellent results on your printed sleeves. You will see saving on printing with plates over 20,000 pieces. Metal Rotogravure Plates provide the best print definition and are the most durable plates in the market. Our plates are laser edged for higher definition.

Call for your current or next project 1-800-331-3240.

Click here if you are interested in a free sample of Printed Shrink Film Sleeves or any other questions regarding Printed Shrink Film Sleeves.

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